What your ecommerce Web site needs these days is a hacker-sniffing bloodhound.
The No. 1 reason why an ecommerce Web site customer doesn’t complete a buying transaction is WORRY. That uncomfortable apprehension that grows out of a customer’s primal fear that your Web site might not be protecting their credit card and identity well enough. — And this worry costs emerchants millions of dollars every year!
The proof?
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Posted in Increasing Conversion
The Science of improving ecommerce sales in uncertain times.
Seems like it’s never been harder than it is today to turn Internet shoppers into buyers. While Web use may grow every year, many ecommerce retailers are finding that their ever more thrifty prospects are also becoming increasingly cautious about buying because they’re taking ID and Credit Card theft seriously. That’s why Comodo urges everyone to do whatever they can to boost their Web sites’ emphasis on fuzzy, warm, thoroughly relaxing SAFETY.
But good advice isn’t all we’re ready to offer. In addition, Comodo recommends every ecommerce Web site upgrade its SSL Certificate to an EV SSL. Here’s why.
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Posted in Increasing Conversion
At some point, everyone in ecommerce asks why their Web site can take longer to come up than some competitor’s Web site. Here’s why, and what to DO about it.
To reach any Web site, every customer on earth sends his Go To request to a regional Domain Name System Server. Better known as a DNS Server. This is a basic component of the Internet that is provided free for all customers and Web sites, worldwide.
But when one depends solely on basic DNS service, the farther away a site’s company is from a customer, the longer it takes for the site to come up on that customer’s monitor. Why?
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Posted in Increasing Conversion
